TY - JOUR
KW - agricultural intensification
KW - Commodification
KW - Community-based tourism
KW - Creative tourism
KW - cultural identity
KW - Cultural learning
KW - developing world
KW - everyday life
KW - heritage tourism
KW - intangibility
KW - Learning
KW - power relations
KW - rural area
KW - rural population
KW - Tourism
KW - tourism development
KW - village
AU - Manuela Blapp
AU - Ondrej Mitas
AB - The present study extends knowledge on creative tourism in rural areas. It was unclear from previous research how features of creative tourism, such as risk of commodification, play out in rural areas of developing countries. The study built on theoretical overlaps which suggest that creative tourism may improve the potential of community-based tourism. Literature suggested that creative tourism may address three issues plaguing community-based tourism: (1) lack of financial resources could be circumvented with intangible heritage; (2) loss of cultural identity could be reversed by sparking interest for culture; (3) power relations between hosts and guests could be rebalanced by repositioning locals from servant to teacher. These theoretical overlaps were explored in the context of five Balinese villages using a microethnographic approach with participant observations and expert interviews. Findings from this study partly confirm and extend the theoretical synergies. Furthermore, a new synergy, increasing enthusiasm for intercultural exchange, and one negative interaction, intangibility as a differentiator, were found. Findings also revealed conditions for success in developing creative tourism in a community-based tourism context. In sum, we contribute the conclusion that creative tourism in rural areas is promising under certain conditions.
BT - Current Issues in Tourism
DO - 10.1080/13683500.2017.1358701
LA - English
M1 - 11
N1 - Publisher: Routledge
N2 - The present study extends knowledge on creative tourism in rural areas. It was unclear from previous research how features of creative tourism, such as risk of commodification, play out in rural areas of developing countries. The study built on theoretical overlaps which suggest that creative tourism may improve the potential of community-based tourism. Literature suggested that creative tourism may address three issues plaguing community-based tourism: (1) lack of financial resources could be circumvented with intangible heritage; (2) loss of cultural identity could be reversed by sparking interest for culture; (3) power relations between hosts and guests could be rebalanced by repositioning locals from servant to teacher. These theoretical overlaps were explored in the context of five Balinese villages using a microethnographic approach with participant observations and expert interviews. Findings from this study partly confirm and extend the theoretical synergies. Furthermore, a new synergy, increasing enthusiasm for intercultural exchange, and one negative interaction, intangibility as a differentiator, were found. Findings also revealed conditions for success in developing creative tourism in a community-based tourism context. In sum, we contribute the conclusion that creative tourism in rural areas is promising under certain conditions.
PY - 2018
SP - 1285
EP - 1311
T2 - Current Issues in Tourism
TI - Creative tourism in Balinese rural communities.
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026867840&doi=10.1080%2f13683500.2017.1358701&partnerID=40&md5=d08a22a22e5bd7a9684ba26c40b1de87
VL - 21
SN - 13683500 (ISSN)
ER -