TY - JOUR
AU - Guo Hui
AU - Asliza Aris
AU - Chen Pu
AB - In the age of globalisation and rapid fashion, intangible cultural heritage (ICH) crafts need help preserving their significance. This research looks at China s Linqi Thirty-Six Courtyards project. It shows how new designs that combine tradition and modernity can bring old crafts like blue calico back to life. Research indicates that incorporating Intangible Cultural Heritage (ICH) into contemporary society promotes cultural sustainability, aids rural revitalisation, and satisfies consumer desires for distinctive, culturally enriched experiences. The study emphasises ICH s function in preserving diversity and fostering community-oriented economic development, providing a framework for integrating cultural heritage into modern lives and global markets.
BT - Environment-Behaviour Proceedings Journal
DA - jan
DO - 10.21834/e-bpj.v10i31.6488
M1 - 31
N1 - Publisher: Assoc Malaysian Environment Behaviour Res
N2 - In the age of globalisation and rapid fashion, intangible cultural heritage (ICH) crafts need help preserving their significance. This research looks at China s Linqi Thirty-Six Courtyards project. It shows how new designs that combine tradition and modernity can bring old crafts like blue calico back to life. Research indicates that incorporating Intangible Cultural Heritage (ICH) into contemporary society promotes cultural sustainability, aids rural revitalisation, and satisfies consumer desires for distinctive, culturally enriched experiences. The study emphasises ICH s function in preserving diversity and fostering community-oriented economic development, providing a framework for integrating cultural heritage into modern lives and global markets.
PY - 2025
SP - 275
EP - 281
T2 - Environment-Behaviour Proceedings Journal
TI - Craftsmanship Revitalized: Revival path of intangible heritage in modern life and cultural sustainability
VL - 10
SN - 2398-4287
ER -