TY - JOUR KW - contabilidad cultural KW - cultural accounting KW - efficacy KW - Efficiency KW - eficacia KW - eficiencia KW - indicadores KW - Indicators KW - intangible heritage KW - patrimonio intangible AU - Javier Ramírez Chávez AU - Marco Daza Mercado AU - Livier Padilla Barbosa AU - Juan Ibarra Torres AU - Annelis Avalos Acevedo AB - Cultural accounting assumes tangible or intangible cultural heritage as part of its object of study, information, and accounting control. The contribution of cultural accounting to the preservation of the tangible cultural heritage was studied in this paper. Documentary review, expert criterion, interviews, and surveys were the scientific methods used. This investigation revealed the social side of accounting in association with culture, based on the study of cultural heritage as the common object of research. Lastly, the indicators of efficiency and efficacy associated to a system of accounting information in this study were beyond any economic purposes and profit maximization with the inclusion of social aspects. BT - Retos de la Dirección DA - dec LA - es M1 - 2 N2 - Cultural accounting assumes tangible or intangible cultural heritage as part of its object of study, information, and accounting control. The contribution of cultural accounting to the preservation of the tangible cultural heritage was studied in this paper. Documentary review, expert criterion, interviews, and surveys were the scientific methods used. This investigation revealed the social side of accounting in association with culture, based on the study of cultural heritage as the common object of research. Lastly, the indicators of efficiency and efficacy associated to a system of accounting information in this study were beyond any economic purposes and profit maximization with the inclusion of social aspects. PY - 2018 SP - 1 EP - 21 T2 - Retos de la Dirección TI - Contabilidad cultural y evaluación económica de proyectos culturales UR - http://scielo.sld.cu/scielo.php?script=sci_arttext&pid=S2306-91552018000200001&lang=es VL - 12 SN - 2306-9155 ER -