TY - JOUR
KW - cultural identity
KW - Cultural leisure
KW - Cultural sustainability
KW - Loyalty
KW - perceived value
KW - Satisfaction
KW - consumption behavior
KW - cultural identity
KW - Globalization
KW - Leisure industry
KW - Life satisfaction
KW - perception
KW - research work
KW - standardization
KW - Sustainable development
KW - vulnerability
AU - J. Yang
AU - J.M. Luo
AU - I.K.W. Lai
AB - Many regions and countries hope to employ cultural leisure products to obtain economic benefits. However, in the process of globalisation, cultural standardisation has posed difficulties for vulnerable cultures in terms of cultural inheritance and sustainable development. As with many intangible cultural heritages, Cantonese opera is also facing a shrinking market. Hence, to develop the strategy of sustainable development of Cantonese opera, this research aims to clarify the connection between cultural identity and loyalty in cultural leisure consumption in the context of Cantonese opera as a leisure product. The results show that each dimension of cultural identity has a positive effect on perceived value, and two dimensions positively affect satisfaction. The path of cultural identity building loyalty is also confirmed to be through perceived value and satisfaction. Future studies and the consequences of future practices are discussed.
BT - Sustainability
DO - 10.3390/su13041980
LA - English
M1 - 4
N1 - Publisher: MDPI AG
N2 - Many regions and countries hope to employ cultural leisure products to obtain economic benefits. However, in the process of globalisation, cultural standardisation has posed difficulties for vulnerable cultures in terms of cultural inheritance and sustainable development. As with many intangible cultural heritages, Cantonese opera is also facing a shrinking market. Hence, to develop the strategy of sustainable development of Cantonese opera, this research aims to clarify the connection between cultural identity and loyalty in cultural leisure consumption in the context of Cantonese opera as a leisure product. The results show that each dimension of cultural identity has a positive effect on perceived value, and two dimensions positively affect satisfaction. The path of cultural identity building loyalty is also confirmed to be through perceived value and satisfaction. Future studies and the consequences of future practices are discussed.
PY - 2021
SP - 1
EP - 16
T2 - Sustainability
TI - Construction of leisure consumer loyalty from cultural identity—a case of cantonese opera
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85101443192&doi=10.3390%2fsu13041980&partnerID=40&md5=df6d23e603efc1c7a6286af3f3053b9c
VL - 13
SN - 20711050 (ISSN)
ER -