TY - CPAPER
KW - Aesthetic preference
KW - Creative products
KW - Design innovations
KW - Eye tracking
KW - Eye-tracking
KW - Intangible cultural heritages
KW - Objective methods
KW - Product design
KW - Product modeling
KW - Product models
KW - Subjective evaluations
KW - Surveys
KW - User’s aesthetic preference
KW - User’s esthetic preference
KW - Virtual reality
KW - Yixing teapot
KW - Yixing teapots
AU - Wanyu Chen
AU - Haining Wang
AB - As one of the unique cultural products and representative symbols of China, Yixing teapots have a unique aesthetic connotation. The cultural and creative products of Yixing teapot have played a positive role in the inheritance of intangible cultural heritage, however, they still face higher requirements in terms of design innovation and adaptation to users  aesthetic needs. Although several methods of evaluating and measuring user experience have been established, such as subjective reporting and questionnaire surveys, designers still need objective methods to evaluate users  perception and response for Yixing teapots modeling. This paper aims to combine virtual reality and eye tracking technology to recognize users  aesthetic preference for the 3D modeling of Yixing teapots. Eye tracking signals were recorded in a preference categorization task, and users  aesthetic preference was analyzed via eye tracking data and users  subjective evaluation. The results showed that the fixation count and time of first fixation in different AOIs had significant effects on users  subjective evaluation. The study provides an objective method in recognizing users  aesthetic preference, and can provide practical reference for the future modeling design of Yixing teapots.
DO - 10.1007/978-3-031-05897-4_13
N2 - As one of the unique cultural products and representative symbols of China, Yixing teapots have a unique aesthetic connotation. The cultural and creative products of Yixing teapot have played a positive role in the inheritance of intangible cultural heritage, however, they still face higher requirements in terms of design innovation and adaptation to users  aesthetic needs. Although several methods of evaluating and measuring user experience have been established, such as subjective reporting and questionnaire surveys, designers still need objective methods to evaluate users  perception and response for Yixing teapots modeling. This paper aims to combine virtual reality and eye tracking technology to recognize users  aesthetic preference for the 3D modeling of Yixing teapots. Eye tracking signals were recorded in a preference categorization task, and users  aesthetic preference was analyzed via eye tracking data and users  subjective evaluation. The results showed that the fixation count and time of first fixation in different AOIs had significant effects on users  subjective evaluation. The study provides an objective method in recognizing users  aesthetic preference, and can provide practical reference for the future modeling design of Yixing teapots.
PY - 2022
SN - 0302-9743
SP - 173
EP - 181
TI - Combining Virtual Reality and Eye Tracking to Recognize Users  Aesthetic Preference for Product Modeling
VL - 13321
ER -