TY - CPAPER
KW - Brand image building
KW - Intangible cultural heritage
KW - Intangible cultural heritage Wulo
KW - Service design
AU - Huai Cao
AU - Jihao Xu
AU - Zining Liu
AU - Juanjuan Feng
AB - In this article, based on service design thinking, I will sort out the common methods in service design theory with the design process of the double diamond model proposed by the British Design Institute, such as stakeholder relationship diagrams, user journey diagrams, service blueprints, etc. At the same time, combine the summarized method with the brand image building process which is suitable for Chinese national conditions to explore the brand image building method suitable for Chinese intangible cultural heritage brands. This will also provide a new direction for the research on intangible cultural heritage branding.
C1 - AHFE Conference on the Human Side of Service Engineering, 2021
DO - 10.1007/978-3-030-80840-2_52
LA - English
N1 - Journal Abbreviation: Lect. Notes Networks Syst. Pages: 455 Publication Title: Lect. Notes Networks Syst.
N2 - In this article, based on service design thinking, I will sort out the common methods in service design theory with the design process of the double diamond model proposed by the British Design Institute, such as stakeholder relationship diagrams, user journey diagrams, service blueprints, etc. At the same time, combine the summarized method with the brand image building process which is suitable for Chinese national conditions to explore the brand image building method suitable for Chinese intangible cultural heritage brands. This will also provide a new direction for the research on intangible cultural heritage branding.
PB - Springer Science and Business Media Deutschland GmbH
PY - 2021
SN - 23673370 (ISSN); 9783030808396 (ISBN)
SP - 444
EP - 455
TI - Brand Image Building of Intangible Cultural Heritage Wulo Based on Service Design Thinking
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112026842&doi=10.1007%2f978-3-030-80840-2_52&partnerID=40&md5=a4ae745fac323e78ff468232e84b2582
VL - 266
ER -