TY - CPAPER
KW - Active ageing
KW - Awareness
KW - Intangible cultural heritage
KW - Videos
AU - Juan Ortega Moran
AU - Jose Moyano Garcia-Cuevas
AU - Francisco Esteban Gomez
AU - Carolina Vila-Cha
AU - Nuno Serra
AU - Debora Zamillo
AU - Aurelia Curaj
AU - Francisco Sanchez Margallo
AU - Blas Pagador
AB - The UNESCO brand represents an added value in cultural heritage and recently in intangible heritage.With this distinction you get a remarkable visibility and prerogatives in tourist destination offers that are not always developed in the same way, hence the need for its analysis. The present work addresses the theme of the UNESCO brand in Intangible Heritage and its relationship with tourism from a case study: the revitalization of traditional knowledge of artisanal lime in Morón de la Frontera (Seville, Andalusia), recognized program as an example of good safeguard practice, registered in the Register of Good Practices of UNESCO in 2011. Although exhibiting a heritage asset as a UNESCO brand (“we are brand”) is a recognition of prestige, we consider to what extent and in what way that recognition satisfies the tourist expectations that the local society may have.
C1 - 3rd International Workshop on Gerontechnology, IWoG 2020
C2 - Tauromaquia: historia, arte, literatura y medios de comunicación en Europa y América
DO - 10.1007/978-3-030-72567-9_18
LA - English
N1 - Journal Abbreviation: Lect. Notes Bioeng. Pages: 183 Publication Title: Lect. Notes Bioeng.
N2 - The UNESCO brand represents an added value in cultural heritage and recently in intangible heritage.With this distinction you get a remarkable visibility and prerogatives in tourist destination offers that are not always developed in the same way, hence the need for its analysis. The present work addresses the theme of the UNESCO brand in Intangible Heritage and its relationship with tourism from a case study: the revitalization of traditional knowledge of artisanal lime in Morón de la Frontera (Seville, Andalusia), recognized program as an example of good safeguard practice, registered in the Register of Good Practices of UNESCO in 2011. Although exhibiting a heritage asset as a UNESCO brand (“we are brand”) is a recognition of prestige, we consider to what extent and in what way that recognition satisfies the tourist expectations that the local society may have.
PB - Springer Science and Business Media Deutschland GmbH
PY - 2021
SN - 2195271X (ISSN); 9783030725662 (ISBN)
SP - 1127
EP - 1141
TI - Awareness of Intangible Cultural Heritage Through Videos Promoting Active Ageing
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85106418354&doi=10.1007%2f978-3-030-72567-9_18&partnerID=40&md5=129c4f5ca4ec8560c5fba1176de7c488
VL - 17
ER -