TY - JOUR
KW - existential authenticity
KW - Guangdong
KW - Loyalty
KW - Perceived authenticity
KW - Postmodern authenticity
KW - heritage tourism
KW - Historic building
KW - perception
KW - tourism management
KW - tourist behavior
AU - Xiaoli Yi
AU - Xiaoxiao Fu
AU - Larry Yu
AU - Liao Jiang
AB - Authenticity and postmodern authenticity are often regarded as contradictory, and the two are rarely considered simultaneously by researchers. Taking as research cases two Chinese World Heritage Sites, Kaiping watchtowers in Guangdong province and Yongding earth building in Fujian province, this study constructed a relationship model of perceived authenticity, existential authenticity, and loyalty by examining the effects of tourists  perceptions of the authenticity of tangible and intangible heritage on tourists  existential authenticity and destination loyalty, as well as the relationship between existential authenticity and destination loyalty. Building upon the relationship model, this study further examined the moderating role of postmodern authenticity on the relationship between perceived authenticity and existential authenticity. Results indicated that postmodern authenticity moderates the influence of architectural heritage on existential authenticity: the higher the level of postmodern authenticity, the lower the effect. Theoretical and management implications are discussed.
BT - Tourism Management
DA - aug
DO - 10.1016/j.tourman.2018.01.013
LA - English
N1 - Publisher: Elsevier Ltd
N2 - Authenticity and postmodern authenticity are often regarded as contradictory, and the two are rarely considered simultaneously by researchers. Taking as research cases two Chinese World Heritage Sites, Kaiping watchtowers in Guangdong province and Yongding earth building in Fujian province, this study constructed a relationship model of perceived authenticity, existential authenticity, and loyalty by examining the effects of tourists  perceptions of the authenticity of tangible and intangible heritage on tourists  existential authenticity and destination loyalty, as well as the relationship between existential authenticity and destination loyalty. Building upon the relationship model, this study further examined the moderating role of postmodern authenticity on the relationship between perceived authenticity and existential authenticity. Results indicated that postmodern authenticity moderates the influence of architectural heritage on existential authenticity: the higher the level of postmodern authenticity, the lower the effect. Theoretical and management implications are discussed.
PY - 2018
SP - 411
EP - 424
T2 - Tourism Management
TI - Authenticity and loyalty at heritage sites: The moderation effect of postmodern authenticity
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85042675807&doi=10.1016%2fj.tourman.2018.01.013&partnerID=40&md5=5ef24260e0fbd862a0a146daaf84ae1f
VL - 67
SN - 02615177 (ISSN)
ER -