TY - JOUR
KW - Educational tourism
KW - Iran
KW - Food Tourism
KW - intangible heritage
KW - medicinal plants
KW - traditional medicine
AU - Neda Farsani
AU - Hossein Zeinali
AU - Maedeh Moaiednia
AB - The dynamic and competitive nature of tourism means that surviving commercially may require the emergence of niche tourism. This paper presents a niche tourism sector that emphasizes medicinal plants: herbal medicine-based tourism. This research has two major purposes: to investigate innovation and strategies for promoting herbal-medicine-based tourism and to demonstrate strategies for integrating tourism and medicinal plants for the purpose of education and knowledge transfer. This study was conducted in Isfahan, Iran. The results show that strategies (such as outdoor activities and tourist workshops in herbal medicine parks/farms or in the plants’ natural habitats; training tour guides who are familiar with botany and medicinal plants; and the integration of traditional medicine and tourism to emphasize the therapeutic properties of medical plants) can play a central role in tourism based upon learning about and consuming traditional medicinal herbs. The innovative strategies for promoting this specialized form of tourism are classified into five main categories.
BT - Journal of Heritage Tourism
DO - 10.1080/1743873X.2016.1263307
LA - English
M1 - 1
N1 - Publisher: Taylor and Francis Ltd.
N2 - The dynamic and competitive nature of tourism means that surviving commercially may require the emergence of niche tourism. This paper presents a niche tourism sector that emphasizes medicinal plants: herbal medicine-based tourism. This research has two major purposes: to investigate innovation and strategies for promoting herbal-medicine-based tourism and to demonstrate strategies for integrating tourism and medicinal plants for the purpose of education and knowledge transfer. This study was conducted in Isfahan, Iran. The results show that strategies (such as outdoor activities and tourist workshops in herbal medicine parks/farms or in the plants’ natural habitats; training tour guides who are familiar with botany and medicinal plants; and the integration of traditional medicine and tourism to emphasize the therapeutic properties of medical plants) can play a central role in tourism based upon learning about and consuming traditional medicinal herbs. The innovative strategies for promoting this specialized form of tourism are classified into five main categories.
PY - 2018
SP - 77
EP - 87
T2 - Journal of Heritage Tourism
TI - Food heritage and promoting herbal medicine-based niche tourism in Isfahan, Iran
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85000814825&doi=10.1080%2f1743873X.2016.1263307&partnerID=40&md5=0311f635cae7f186ab1cf9137b954c92
VL - 13
SN - 1743873X (ISSN)
ER -