TY - JOUR
AU - ShiNa Li
AU - Puyue Zhang
AU - Emma Wood
AB - International cultural heritage is of growing interest in terms of Chinese policy and as an important element of the tourist experience. This paper seeks to better understand the elements that lead to aesthetic appreciation of Chinese opera focusing on the seemingly opposite concepts of familiarity and novelty. It uses a novel mixed methods approach combining lab -based and field studies and incorporating physiological response measures and interviews. It identifies a complex relationship between familiarity and novelty discovering that when these overlap aesthetic appreciation and liking are enhanced. We make recommendations for incorporating additional elements within traditional intangible cultural heritage to attract young tourist audiences. These include incorporating humour as surprise, building aspects of familiarity beforehand and including moments of unexpected familiarity. Crown Copyright (c) 2023 Published by Elsevier Ltd. All rights reserved.
BT - Annals of Tourism Research
DA - mar
DO - 10.1016/j.annals.2023.103696
N2 - International cultural heritage is of growing interest in terms of Chinese policy and as an important element of the tourist experience. This paper seeks to better understand the elements that lead to aesthetic appreciation of Chinese opera focusing on the seemingly opposite concepts of familiarity and novelty. It uses a novel mixed methods approach combining lab -based and field studies and incorporating physiological response measures and interviews. It identifies a complex relationship between familiarity and novelty discovering that when these overlap aesthetic appreciation and liking are enhanced. We make recommendations for incorporating additional elements within traditional intangible cultural heritage to attract young tourist audiences. These include incorporating humour as surprise, building aspects of familiarity beforehand and including moments of unexpected familiarity. Crown Copyright (c) 2023 Published by Elsevier Ltd. All rights reserved.
PY - 2024
T2 - Annals of Tourism Research
TI - Familiarity and novelty in aesthetic appreciation: The case of intangible cultural heritage in China
VL - 105
SN - 0160-7383
ER -