TY - JOUR
KW - Intangible cultural heritage
KW - convergence
KW - Digitalization
KW - Platform
KW - 湘绣
AU - Cheng
AU - Oh
AB - China s non-material cultural heritage has a long history and abundant cultural value, and is very valuable as a cultural asset representing the country s identity.Digitalization due to the Fourth Industrial Revolution is changing throughout the Chinese cultural industry, and non-material cultural heritage is also presenting various convergence models through digitalization in protection and succession.As an example in this study, the ‘湘绣(xiang xiu)’ representing Hunan Province is used as an important resource for supporting and revitalizing the local economy. In particular, it is pursuing changes in the sales channel of traditional Chinese handicrafts through platforming, and a new strategy was proposed for the protection and succession of traditional art. The development of Hunan Province s ‘湘绣(xiang xiu)’ through the platform is expected to have a positive impact on revitalizing the local economy along with a new business model using traditional resources. Furthermore, the platforming of Chinese non-material cultural heritage will continue to create innovative values through convergence and creativity.
LA - Chinese
N1 - Publisher: The Society For Chinese Humanities In Korea Web of Science ID:
N2 - China s non-material cultural heritage has a long history and abundant cultural value, and is very valuable as a cultural asset representing the country s identity.Digitalization due to the Fourth Industrial Revolution is changing throughout the Chinese cultural industry, and non-material cultural heritage is also presenting various convergence models through digitalization in protection and succession.As an example in this study, the ‘湘绣(xiang xiu)’ representing Hunan Province is used as an important resource for supporting and revitalizing the local economy. In particular, it is pursuing changes in the sales channel of traditional Chinese handicrafts through platforming, and a new strategy was proposed for the protection and succession of traditional art. The development of Hunan Province s ‘湘绣(xiang xiu)’ through the platform is expected to have a positive impact on revitalizing the local economy along with a new business model using traditional resources. Furthermore, the platforming of Chinese non-material cultural heritage will continue to create innovative values through convergence and creativity.
PY - 2024
SP - 345
EP - 360
TI - Conservation and Succesion of Chinese Intangible Cultural Heritage In the E-Commerce Era
UR - https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART003109125
VL - 87
SN - 1225-3499
ER -