TY - JOUR
KW - Macau
KW - Traditional festivals
KW - festival experience
KW - stakeholders
KW - value co-creation
AU - Zhaoyu Chen
AU - Brian King
AU - Wantanee Suntikul
AB - In their capacity as performative cultural assets located in destinations, festivals offer visitors potentially convivial and memorable experiences. Though previous studies have examined the psychologies of festival attendees, few have considered the perspective of festival stakeholders towards the co-creation of cultural value. The present study examines the case of a traditional festival that epitomises intangible cultural heritage – the Feast of Na Tcha in Macau. The researchers examine how organisers, performers, government officials, local shop owners and tourists play roles in co-creating value for the festival. The paper examines an overlooked dimension–contributions from multiple stakeholders to the multifaceted concept of value in cultural festival settings. The findings present a value co-creation paradigm that may inform prospective creative enhancements to the festival experience.
BT - Tourism Recreation Research
DA - oct
DO - 10.1080/02508281.2020.1737793
LA - English
M1 - 4
N1 - Publisher: Taylor and Francis Ltd.
N2 - In their capacity as performative cultural assets located in destinations, festivals offer visitors potentially convivial and memorable experiences. Though previous studies have examined the psychologies of festival attendees, few have considered the perspective of festival stakeholders towards the co-creation of cultural value. The present study examines the case of a traditional festival that epitomises intangible cultural heritage – the Feast of Na Tcha in Macau. The researchers examine how organisers, performers, government officials, local shop owners and tourists play roles in co-creating value for the festival. The paper examines an overlooked dimension–contributions from multiple stakeholders to the multifaceted concept of value in cultural festival settings. The findings present a value co-creation paradigm that may inform prospective creative enhancements to the festival experience.
PY - 2020
SP - 430
EP - 444
T2 - Tourism Recreation Research
TI - Co-creation of value for cultural festivals: behind the scenes in Macau
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081714462&doi=10.1080%2f02508281.2020.1737793&partnerID=40&md5=c17f66ca15b9e81cf0566b7c43fcd335
VL - 45
SN - 02508281 (ISSN)
ER -