TY - JOUR
KW - Chinese outbound tourism
KW - cultural heritage
KW - destination image
KW - existential authenticity
KW - experiential tourism
AU - Andrew Manley
AU - Michael Silk
AU - Carol Chung
AU - Yi-Wen Wang
AU - Rebecca Bailey
AB - This paper draws upon an extensive evidence base to analyze Chinese perceptions of Western cultural heritage and capture dominant reflections on an overseas destination as portrayed through selected images and artifacts. The dataset derives from an integrated methodological approach utilized to interpret visitor perceptions of an exhibition—hosted by Nanjing Museum, China—that focused on Scotland’s cultural heritage. The analysis of the data revealed insight into the importance of the experiential qualities of heritage tourism—specifically those aligned to the natural environment—and a desire to achieve an emotive and sensual engagement with key signifiers of both tangible and intangible cultural heritage through potential leisure experiences. The results provide detailed insights into the contemporary values motivating Chinese outbound tourists to visit and experience overseas heritage, the importance and potential of innovative ‘experience research methodologies’ and practical guidance for destination organizations that seek to position and promote Western cultural heritage to a Chinese audience.
BT - Leisure Sciences
DO - 10.1080/01490400.2020.1817200
LA - English
N1 - Publisher: Taylor and Francis Inc.
N2 - This paper draws upon an extensive evidence base to analyze Chinese perceptions of Western cultural heritage and capture dominant reflections on an overseas destination as portrayed through selected images and artifacts. The dataset derives from an integrated methodological approach utilized to interpret visitor perceptions of an exhibition—hosted by Nanjing Museum, China—that focused on Scotland’s cultural heritage. The analysis of the data revealed insight into the importance of the experiential qualities of heritage tourism—specifically those aligned to the natural environment—and a desire to achieve an emotive and sensual engagement with key signifiers of both tangible and intangible cultural heritage through potential leisure experiences. The results provide detailed insights into the contemporary values motivating Chinese outbound tourists to visit and experience overseas heritage, the importance and potential of innovative ‘experience research methodologies’ and practical guidance for destination organizations that seek to position and promote Western cultural heritage to a Chinese audience.
PY - 2020
T2 - Leisure Sciences
TI - Chinese Perceptions of Overseas Cultural Heritage: Emotive Existential Authenticity, Exoticism and Experiential Tourism
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090988889&doi=10.1080%2f01490400.2020.1817200&partnerID=40&md5=8596c3edc8d170c678cd1e569b593d8f
SN - 01490400 (ISSN)
ER -