TY - JOUR KW - Romanian peasant KW - Ethnic identity KW - heritage community KW - national costume KW - peasant attire KW - traditional Romanian women’s blouse with embroidery on the shoulder AU - A. Hulubaș AU - I. Repciuc AB - The paper aims to explain the concept of “identity” by drawing the intricate cultural and political history of an important piece of the Romanian peasant attire. Involved and instrumentalized within various political and cultural identity programs, traditional clothing was exhibited by ethnographers, anthropologists, cultural activists for a long time as an identity landmark meant to display racial differences, national stereotypes, and social hierarchies. The Romanian peasant attire was thus transformed from a community internal practical and symbolical object to an ethnic and then national identity tool. More recently, the national project of inscribing the traditional Romanian female blouse with embroidery on the shoulder on the UNESCO Representative List of the Intangible Cultural Heritage is an opportunity for various stakeholders and promoters to reuse and commodify this clothing piece within their own cultural and commercial programs and to redefine and redesign the concept of “heritage community”. BT - Revista Transilvania DO - 10.51391/trva.2022.05.04 LA - Romanian; Moldavian; Moldovan M1 - 5 N1 - Publisher: Complexul National Muzeal Astra Sibiu N2 - The paper aims to explain the concept of “identity” by drawing the intricate cultural and political history of an important piece of the Romanian peasant attire. Involved and instrumentalized within various political and cultural identity programs, traditional clothing was exhibited by ethnographers, anthropologists, cultural activists for a long time as an identity landmark meant to display racial differences, national stereotypes, and social hierarchies. The Romanian peasant attire was thus transformed from a community internal practical and symbolical object to an ethnic and then national identity tool. More recently, the national project of inscribing the traditional Romanian female blouse with embroidery on the shoulder on the UNESCO Representative List of the Intangible Cultural Heritage is an opportunity for various stakeholders and promoters to reuse and commodify this clothing piece within their own cultural and commercial programs and to redefine and redesign the concept of “heritage community”. PY - 2022 SP - 21 EP - 29 T2 - Revista Transilvania TI - Beyond a Social Phenomenon: The Ia and the Valorification of a Cultural Identity Pattern [Dincolo de un fenomen social: ia și valorificarea unui tipar identitar] UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134724579&doi=10.51391%2ftrva.2022.05.04&partnerID=40&md5=7df6184cd876506f8d7e12c20ef81680 VL - 2022 SN - 02550539 ER -