TY - CPAPER
AU - Xinxin Yu
AU - Rui Wang
AB - Based on the tremendous changes in China s cultural ecology, with the strengthening of the globalization trend and the acceleration of the modernization process, the phenomenon of intangible cultural heritage has been increasingly affected. This kind of market-oriented promotion of non-heritage culture aims to provide more effective paths for the protection and inheritance of more non-heritage products.
N2 - Based on the tremendous changes in China s cultural ecology, with the strengthening of the globalization trend and the acceleration of the modernization process, the phenomenon of intangible cultural heritage has been increasingly affected. This kind of market-oriented promotion of non-heritage culture aims to provide more effective paths for the protection and inheritance of more non-heritage products.
PY - 2020
SN - 2352-5428
SP - 334
EP - 338
TI - A Comparative Study on What Hinders the Marketization of Intangible Cultural Heritage
VL - 126
ER -