TY - JOUR KW - cultural heritage KW - Digitalization KW - innovation, qualitative study KW - T-Lab plus AU - K. Ben Yahia AU - F. Bouslama AB - The revival of the value of cultural heritage is imperative for the conservation of this asset. An anchoring between past and present is essential for any nation concerned with preserving this rich heritage, and protecting it from deperdition. A new conceptualization of the preservation of Tunisian cultural heritage in a post-crisis context integrates the role of the state as well as the private sector/NGOs and international institutions to conserve and subsequently promote this heritage. This approach tends to revive certain components of cultural heritage and to revitalize the economic sphere that revolves around it. This research focuses on the integration of digitalization and innovative techniques in order to preserve or even promote Tunisia's cultural heritage. Qualitative research, through the combination of in-depth interviews and focus groups, was carried out with the governmental sector, private/NGOs and foreign institutions whose aim is to promote this heritage. The combination of the results of these sectors tends to provide a pragmatic picture of the current post-crisis situation in addition to important managerial contributions. An analysis of the qualitative corpus via T-LAB Plus 2022 made it possible to identify the technologies most mentioned by the respondents. BT - Preservation, Digital Technology and Culture DA - 2023/// DB - Scopus DO - 10.1515/pdtc-2022-0028 J2 - Preser. Digital Tech. Cult. LA - English N2 - The revival of the value of cultural heritage is imperative for the conservation of this asset. An anchoring between past and present is essential for any nation concerned with preserving this rich heritage, and protecting it from deperdition. A new conceptualization of the preservation of Tunisian cultural heritage in a post-crisis context integrates the role of the state as well as the private sector/NGOs and international institutions to conserve and subsequently promote this heritage. This approach tends to revive certain components of cultural heritage and to revitalize the economic sphere that revolves around it. This research focuses on the integration of digitalization and innovative techniques in order to preserve or even promote Tunisia's cultural heritage. Qualitative research, through the combination of in-depth interviews and focus groups, was carried out with the governmental sector, private/NGOs and foreign institutions whose aim is to promote this heritage. The combination of the results of these sectors tends to provide a pragmatic picture of the current post-crisis situation in addition to important managerial contributions. An analysis of the qualitative corpus via T-LAB Plus 2022 made it possible to identify the technologies most mentioned by the respondents. PY - 2023 SN - 21952965 (ISSN) T2 - Preservation, Digital Technology and Culture TI - Reflections on the Preservation of Tunisian Cultural Heritage in a Post-crisis Context: Between Digitalization and Innovative Promotional Techniques UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85153744422&doi=10.1515%2fpdtc-2022-0028&partnerID=40&md5=e48ebf3bac885e5eeff7fd6d12af5d33 ER -