TY - JOUR KW - Intangible cultural heritage KW - exploratory factor analysis KW - feelings KW - flamenco KW - perceived value AU - Jesus Heredia-Carroza AU - Luis Martos AU - Luis Aguado AB - This article designs an empirical methodology to measure the perceived value of intangible cultural heritage, specifically using the significant example of flamenco. Such methodology is divided into three stages: interviews with experts, to lay out the flamenco creation process and to identify the aspects, which influenced its value; a double system survey for spectators and experts, which determines the perceived valuation of stated aspects; and finally, a correlation and exploratory factor analysis whose results identified three influencing factors on the valuation of flamenco: feelings, virtuosity, and composition elements. The conclusions show how feelings are the key element in its valuation, representing the highest proportion of the accumulated total variance. Due to its findings, this methodology creates a precedent for intangible cultural heritage valuation, which applies to those music genres characterized by local idiosyncratic elements in their creation, such as vallenato (Colombia), and doina (Romania), among others. BT - Empirical Studies of the Arts DA - jul DO - 10.1177/0276237420907865 LA - English M1 - 2 N1 - Publisher: SAGE Publications Inc. N2 - This article designs an empirical methodology to measure the perceived value of intangible cultural heritage, specifically using the significant example of flamenco. Such methodology is divided into three stages: interviews with experts, to lay out the flamenco creation process and to identify the aspects, which influenced its value; a double system survey for spectators and experts, which determines the perceived valuation of stated aspects; and finally, a correlation and exploratory factor analysis whose results identified three influencing factors on the valuation of flamenco: feelings, virtuosity, and composition elements. The conclusions show how feelings are the key element in its valuation, representing the highest proportion of the accumulated total variance. Due to its findings, this methodology creates a precedent for intangible cultural heritage valuation, which applies to those music genres characterized by local idiosyncratic elements in their creation, such as vallenato (Colombia), and doina (Romania), among others. PY - 2021 SP - 149 EP - 170 T2 - Empirical Studies of the Arts TI - How to Measure Intangible Cultural Heritage Value? The Case of Flamenco in Spain UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081627081&doi=10.1177%2f0276237420907865&partnerID=40&md5=981741a2f10ff6af43a12328c1d95c09 VL - 39 SN - 02762374 (ISSN) ER -