TY - JOUR
KW - Satisfaction
KW - Motivation
KW - Panama hat
KW - Cuenca
KW - Intangible cultural tourism
AU - J.P. Trigo
AU - S.P. Loyola
AB - The intangible heritage increasingly associated with tourism in a territory is today, an element that is attracting more and more visitors. However, there are still few studies that address issues such as the motivation of these tourists, especially in contexts like those of Latin America. The aim of this research is to analyze the relationship between the motivation and satisfaction obtained by tourists who have visited the places associated with the Panama hat (recognized as an Intangible Heritage by UNESCO in 2012) in the city of Cuenca (Ecuador). The work creates a segmentation of tourists based on three dimensions: the cultural, another related to leisure and the last in reference to social and labor issues. The results, where a factorial analysis, a cluster analysis and an analysis of variance (ANOVA) were applied, show that the cultural aspect of motivation is the most important, being, however, the motivation for leisure issues which gives one a better assessment of their knowledge of the Panama hat, Cuenca s heritage or satisfaction with the trip.
BT - Dialogo Andino
DO - 10.4067/S0719-26812017000100077
LA - Spanish
M1 - 52
N1 - Publisher: Universidad de Tarapaca
N2 - The intangible heritage increasingly associated with tourism in a territory is today, an element that is attracting more and more visitors. However, there are still few studies that address issues such as the motivation of these tourists, especially in contexts like those of Latin America. The aim of this research is to analyze the relationship between the motivation and satisfaction obtained by tourists who have visited the places associated with the Panama hat (recognized as an Intangible Heritage by UNESCO in 2012) in the city of Cuenca (Ecuador). The work creates a segmentation of tourists based on three dimensions: the cultural, another related to leisure and the last in reference to social and labor issues. The results, where a factorial analysis, a cluster analysis and an analysis of variance (ANOVA) were applied, show that the cultural aspect of motivation is the most important, being, however, the motivation for leisure issues which gives one a better assessment of their knowledge of the Panama hat, Cuenca s heritage or satisfaction with the trip.
PY - 2017
SP - 77
EP - 91
T2 - Dialogo Andino
TI - Satisfaction and motivation in cultural destinations: Towards those tourists attracted by intangible heritage in Cuenca (Ecuador)
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85020499916&doi=10.4067%2fS0719-26812017000100077&partnerID=40&md5=d9ac678cbb7ead99e9eaa52d1fe5a3f2
VL - 1
SN - 07162278 (ISSN)
ER -