TY - JOUR KW - community KW - Morocco KW - ceramics KW - design strategy KW - Safi AU - Elizabeth Wright AU - Simon Fraser AB - Globally, craft communities are caught between declining sales as local consumers increasingly reject artefacts perceived as outdated; at the same time, an international perspective celebrates them as guardians of intangible cultural heritage. In a three-year collaboration, design approaches to innovation were used to re-imagine heritage craft to meet the challenges changing economic contexts. BT - Journal of Modern Craft DO - 10.1080/17496772.2020.1735133 LA - English M1 - 1 N1 - Publisher: Taylor and Francis Ltd. N2 - Globally, craft communities are caught between declining sales as local consumers increasingly reject artefacts perceived as outdated; at the same time, an international perspective celebrates them as guardians of intangible cultural heritage. In a three-year collaboration, design approaches to innovation were used to re-imagine heritage craft to meet the challenges changing economic contexts. PY - 2020 SP - 83 EP - 88 T2 - Journal of Modern Craft TI - Safi Ceramics: Designing Future Heritage UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084349742&doi=10.1080%2f17496772.2020.1735133&partnerID=40&md5=c24a3eec0926a3eb1f52404675f786b3 VL - 13 SN - 17496772 (ISSN) ER -