TY - JOUR
KW - Intangible cultural heritage
KW - communication
KW - Gamification
KW - ICT
KW - Cultural organisations
KW - Hypermedia narrative
KW - Locative media
KW - Transmedia
AU - Moreno Sánchez
AU - A.A. Newball
AB - Cities’ communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.
BT - Opcion
LA - Spanish
N1 - Publisher: Universidad del Zulia
N2 - Cities’ communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.
PY - 2015
SP - 806
EP - 827
T2 - Opcion
TI - The hidden city. Toledo, a transmedia communication laboratory
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961786704&partnerID=40&md5=4e75eec65b44aff82cae0b19a02819a1
VL - 31
SN - 10121587 (ISSN)
ER -