TY - JOUR KW - cultural heritage KW - Culture KW - Sustainability KW - tourism development KW - ecotourism KW - livelihood KW - rural tourism KW - tourist destination KW - vulnerability KW - cultural influence KW - Jiangxi KW - cultural capital KW - Likeng village KW - rural area KW - socioeconomic impact KW - Sustainable livelihoods KW - tourism economics AU - Xiaolong Ma AU - Rong Wang AU - Meiling Dai AU - Yanghong Ou AB - This paper describes a modification of the Sustainable Livelihoods Framework (SLF) and reports the effects of culture on the sustainable livelihoods of households in a typical rural tourist site in Wuyuan county, Jiangxi province, China. Different from the previous studies, this paper highlights the role of cultural factors in households’ sustainable livelihoods. The modified SLF can be used as a possible theoretical model to comprehensively characterise the sustainable livelihoods of households in tourism destinations with rich cultural resources. Results show that traditional culture significantly impacts locals’ thoughts and behaviours and is an indispensable livelihood asset for households. The commercial value of traditional culture has gained prominence in response to shifts in modern tourists’ preferences. Most households draw on their past to generate intangible and tangible cultural products to attract tourists and achieve their livelihood goals. The utilisation of tangible cultural resources and intangible cultural heritage to develop rural tourism promotes changes in the livelihood strategies of households. It can enhance locals’ financial, human, and social capital. However, rural tourism development has made cultural preservation a potential source of livelihood vulnerability for households in the study area. Regulations may help reduce the adverse livelihood outcomes of rapid tourism development. BT - Journal of Sustainable Tourism DA - aug DO - 10.1080/09669582.2020.1826497 LA - English M1 - 8 N1 - Publisher: Routledge N2 - This paper describes a modification of the Sustainable Livelihoods Framework (SLF) and reports the effects of culture on the sustainable livelihoods of households in a typical rural tourist site in Wuyuan county, Jiangxi province, China. Different from the previous studies, this paper highlights the role of cultural factors in households’ sustainable livelihoods. The modified SLF can be used as a possible theoretical model to comprehensively characterise the sustainable livelihoods of households in tourism destinations with rich cultural resources. Results show that traditional culture significantly impacts locals’ thoughts and behaviours and is an indispensable livelihood asset for households. The commercial value of traditional culture has gained prominence in response to shifts in modern tourists’ preferences. Most households draw on their past to generate intangible and tangible cultural products to attract tourists and achieve their livelihood goals. The utilisation of tangible cultural resources and intangible cultural heritage to develop rural tourism promotes changes in the livelihood strategies of households. It can enhance locals’ financial, human, and social capital. However, rural tourism development has made cultural preservation a potential source of livelihood vulnerability for households in the study area. Regulations may help reduce the adverse livelihood outcomes of rapid tourism development. PY - 2021 SP - 1235 EP - 1252 T2 - Journal of Sustainable Tourism TI - The influence of culture on the sustainable livelihoods of households in rural tourism destinations UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85096126688&doi=10.1080%2f09669582.2020.1826497&partnerID=40&md5=c9ff23ff8ea34fa846c32828be6f4dde VL - 29 SN - 09669582 (ISSN) ER -