TY - JOUR KW - heritage KW - UNESCO KW - intangible heritage KW - tradition KW - valuation KW - Tutankhamen AU - K. Gibson AB - It is impossible to conserve all heritage. How then do we distinguish what should be kept from what should be abandoned? One way is to treat it as a commodity valued by market mechanisms. For example, the Tutankhamen relics toured worldwide and were assessed by the profit they generated through admission tickets, souvenirs and increased hotel and restaurant sales. Market metrics often fail, though, when applied to living heritage. I use three examples, Taiwanese puppetry, Polish lace making and the Chant of the Sybil in Majorca to illustrate the limitations of a purely monetary approach and show some potential alternatives. I conclude that because once lost, living heritage usually cannot be recovered, advocates should employ both economic and non-economic arguments for preservation. BT - International Journal of Social Sustainability in Economic, Social and Cultural Context DO - 10.18848/2325-1115/CGP/v08i02/55180 LA - English M1 - 2 N1 - Publisher: Springer-Verlag N2 - It is impossible to conserve all heritage. How then do we distinguish what should be kept from what should be abandoned? One way is to treat it as a commodity valued by market mechanisms. For example, the Tutankhamen relics toured worldwide and were assessed by the profit they generated through admission tickets, souvenirs and increased hotel and restaurant sales. Market metrics often fail, though, when applied to living heritage. I use three examples, Taiwanese puppetry, Polish lace making and the Chant of the Sybil in Majorca to illustrate the limitations of a purely monetary approach and show some potential alternatives. I conclude that because once lost, living heritage usually cannot be recovered, advocates should employ both economic and non-economic arguments for preservation. PY - 2013 SP - 87 EP - 98 T2 - International Journal of Social Sustainability in Economic, Social and Cultural Context TI - Valuing living heritage UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84884581510&doi=10.18848%2f2325-1115%2fCGP%2fv08i02%2f55180&partnerID=40&md5=3cd317dba961954b7e3e1a334ef9c3f9 VL - 8 SN - 23251115 (ISSN) ER -