TY - JOUR
KW - cultural heritage
KW - intangible heritage
KW - Tangible heritage
KW - Segmentation
KW - Tourist typology
AU - G. Nyaupane
AU - K. Andereck
AB - The purpose of this article is to broaden understanding of cultural heritage tourists through an activity based a priori segmentation approach. Data were collected from a survey conducted with 1,938 tourists visiting cultural heritage sites and events in Arizona (USA). This study suggests that tourists visiting cultural heritage attractions can be divided into two groups:  true cultural heritage tourists  and  spurious cultural heritage tourists.  Furthermore, true cultural tourists can be subgrouped into two types:  tangible heritage  and  intangible heritage  tourists. Similarly, spurious cultural heritage tourists are divided into three subgroups:  nature,   sport,  and  business  tourists. These groups are compared in terms of demographics, importance of attractions, and motivations, and it is found that these typologies are distinct. The implications for cultural tourism attraction managers and marketers are discussed.
BT - Tourism, Culture and Communication
DO - 10.3727/109830414X14038917832824
LA - English
M1 - 1
N1 - Publisher: Cognizant Communication Corporation
N2 - The purpose of this article is to broaden understanding of cultural heritage tourists through an activity based a priori segmentation approach. Data were collected from a survey conducted with 1,938 tourists visiting cultural heritage sites and events in Arizona (USA). This study suggests that tourists visiting cultural heritage attractions can be divided into two groups:  true cultural heritage tourists  and  spurious cultural heritage tourists.  Furthermore, true cultural tourists can be subgrouped into two types:  tangible heritage  and  intangible heritage  tourists. Similarly, spurious cultural heritage tourists are divided into three subgroups:  nature,   sport,  and  business  tourists. These groups are compared in terms of demographics, importance of attractions, and motivations, and it is found that these typologies are distinct. The implications for cultural tourism attraction managers and marketers are discussed.
PY - 2014
SP - 17
EP - 26
T2 - Tourism, Culture and Communication
TI - Visitors to cultural heritage attractions: an activity-based integrated typology.
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84941056914&doi=10.3727%2f109830414X14038917832824&partnerID=40&md5=237d8fc443b08c0eed37a94d02866b72
VL - 14
SN - 1098304X (ISSN)
ER -