TY - JOUR AU - José Trigo AU - Tomás Guzmán AU - Sandra Pesantez AU - Jesus Galvez AB - Although there are several approaches to study the relationship between heritage, characteristics of tourists and satisfaction, still more complex interpretations are needed, seeking simultaneously the comparison of variables of different nature. In this sense, this paper seeks to give an interpretation to the differences in the valuation of the different items related to tourist satisfaction through the use of sociodemographic, socio-labor and prior knowledge variables on the destination, seeking to identify which are more important. These issues apply to a relatively little studied area, such as the Latin American medium-sized cities that enjoy recognition as Cultural Heritage Cities and, in addition, host an Intangible Cultural Heritage also recognized by Unesco, an element to which it focuses this work. For this, the results of a survey carried out in the city of Cuenca (Ecuador) using normality tests are analyzed and interpreted. The results show that the previous knowledge of the tourist destination and its condition of material or immaterial heritage are the most significant issues that influence the satisfaction of the tourist and the desire to return. M1 - 41 N1 - Publisher: Servicio de Publicaciones Section: Cuadernos de turismo N2 - Although there are several approaches to study the relationship between heritage, characteristics of tourists and satisfaction, still more complex interpretations are needed, seeking simultaneously the comparison of variables of different nature. In this sense, this paper seeks to give an interpretation to the differences in the valuation of the different items related to tourist satisfaction through the use of sociodemographic, socio-labor and prior knowledge variables on the destination, seeking to identify which are more important. These issues apply to a relatively little studied area, such as the Latin American medium-sized cities that enjoy recognition as Cultural Heritage Cities and, in addition, host an Intangible Cultural Heritage also recognized by Unesco, an element to which it focuses this work. For this, the results of a survey carried out in the city of Cuenca (Ecuador) using normality tests are analyzed and interpreted. The results show that the previous knowledge of the tourist destination and its condition of material or immaterial heritage are the most significant issues that influence the satisfaction of the tourist and the desire to return. SP - 555 EP - 573 TI - Turismo cultural, patrimonio inmaterial y elementos que inciden en la diferente satisfacción del visitante a partir del estudio del sombrero de paja toquilla UR - https://dialnet.unirioja.es/servlet/articulo?codigo=6423377 SN - 1139-7861 ER -