TY - JOUR
KW - entrepreneurship
KW - Humans
KW - Pilot Projects
KW - Romania
KW - rural population
KW - Tourism
KW - algorithm
KW - Analytic hierarchy process
KW - article
KW - Decision making
KW - entrepreneurship
KW - human
KW - Inheritance
KW - pilot study
KW - qualitative research
KW - rural population
KW - Sound
KW - Tourism
KW - validation process
AU - Daniel Stefan
AU - Valentina Vasile
AU - Maria-Alexandra Popa
AU - Anca Cristea
AU - Elena Bunduchi
AU - Cezar Sigmirean
AU - Anamari-Beatrice Stefan
AU - Calin-Adrian Comes
AU - Liviu Ciucan-Rusu
AB - Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalization (lesser known on the international cultural consumption market), based on three types of qualitative researches, and the improved Analytical Hierarchy Process (AHP) method. In case of lesser known heritage, trademark potential and international cultural tourism route for heritage capitalization are smart choices for the innovative local hub development. The developed AHP version allows for a broader investigation of the characteristics that can lead to a trademark associated development based on integrated and innovative tourism products. To substantiate our approach and validate the model, we conducted a pilot study on a geographic area (Southern Transylvania, Romania), slightly exploited from the perspective of heritage potential, and characterized by a combination of heritage assets. The study’s results can be used by local authorities as a foundation for sound and strategic development of the area with economic potential from tangible and intangible heritage (re)interpretation.
DO - 10.1371/journal.pone.0245044
M1 - 1
N1 - Publisher: Public Library of Science
N2 - Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalization (lesser known on the international cultural consumption market), based on three types of qualitative researches, and the improved Analytical Hierarchy Process (AHP) method. In case of lesser known heritage, trademark potential and international cultural tourism route for heritage capitalization are smart choices for the innovative local hub development. The developed AHP version allows for a broader investigation of the characteristics that can lead to a trademark associated development based on integrated and innovative tourism products. To substantiate our approach and validate the model, we conducted a pilot study on a geographic area (Southern Transylvania, Romania), slightly exploited from the perspective of heritage potential, and characterized by a combination of heritage assets. The study’s results can be used by local authorities as a foundation for sound and strategic development of the area with economic potential from tangible and intangible heritage (re)interpretation.
TI - Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099855387&doi=10.1371%2fjournal.pone.0245044&partnerID=40&md5=5a34577a9ae94a80de6344d928e962d4
VL - 16
SN - 19326203 (ISSN)
ER -