TY - CPAPER AU - Furong Wu AB - A major component of intangible cultural heritage though, traditional festivals have become less important nowadays. It can be an attempt to renew festivals by developing festival tourism and combining traditional festival culture with modern social life. On the premise of the combination of cultural protection and tourism development, traditional festival tourism can be developed integratedly, innovatively and thematically. N2 - A major component of intangible cultural heritage though, traditional festivals have become less important nowadays. It can be an attempt to renew festivals by developing festival tourism and combining traditional festival culture with modern social life. On the premise of the combination of cultural protection and tourism development, traditional festival tourism can be developed integratedly, innovatively and thematically. SN - 2251-3051 SP - 34 EP - 37 TI - Tourism Development and Revival of Traditional Festival VL - 33 ER -