TY - JOUR
KW - Information processing theory‌
KW - Intangible cultural heritage
KW - Eye-tracking
KW - tourists’ preference
KW - visual attention
AU - J. Li
AU - J. Zhang
AU - X. Li
AU - Q. Wu
AU - Q. Zhao
AU - H. Fang
AU - S. Deng
AB - Intangible cultural heritage (ICH) is a significant resource for integrating culture and tourism and an essential content of tourism development. This research used an eye-tracking experiment, a retrospective oral report, and a questionnaire survey to collect tourists’ objective eye movement data and subjective preference for ICH. Results indicated a significant difference in tourists’ visual attention and preference for different categories of ICH. Tourists put most visual attention and preference on ICH folk customs and ICH skills. Moreover, character, culture, and life elements are main focus. Findings from the research provide insight into ICH tourism development.
DO - 10.1080/10941665.2024.2343083
N2 - Intangible cultural heritage (ICH) is a significant resource for integrating culture and tourism and an essential content of tourism development. This research used an eye-tracking experiment, a retrospective oral report, and a questionnaire survey to collect tourists’ objective eye movement data and subjective preference for ICH. Results indicated a significant difference in tourists’ visual attention and preference for different categories of ICH. Tourists put most visual attention and preference on ICH folk customs and ICH skills. Moreover, character, culture, and life elements are main focus. Findings from the research provide insight into ICH tourism development.
TI - Tourists’ visual attention and preference of intangible cultural heritage
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192186831&doi=10.1080%2f10941665.2024.2343083&partnerID=40&md5=ff642b58cafc66ecadc6f2f7a6daee52
ER -