TY - CPAPER AU - Aidatul Bakri AU - Mike Robinson AU - Zalina Samadi AU - Helle Jorgensen AB - In revitalising heritage sites, understanding sense of place is important as it represents a layering of histories, tangible heritage, and intangible heritage. This study examines the relationship between local communities and the cultural heritage in George Town World Heritage Site, Malaysia. Semi-structured interviews with local communities, observations and digital photo analysis were conducted. It is in the intricacies of intangible heritage practices and their authentic expression, the local communities feel attached to and claim ownership of the place. Understanding this and how it translates into the site s stewardship is critical in protecting its value, management, and ongoing revitalisation. DO - 10.21834/ebpj.v6i18.3080 N1 - Issue: 18 N2 - In revitalising heritage sites, understanding sense of place is important as it represents a layering of histories, tangible heritage, and intangible heritage. This study examines the relationship between local communities and the cultural heritage in George Town World Heritage Site, Malaysia. Semi-structured interviews with local communities, observations and digital photo analysis were conducted. It is in the intricacies of intangible heritage practices and their authentic expression, the local communities feel attached to and claim ownership of the place. Understanding this and how it translates into the site s stewardship is critical in protecting its value, management, and ongoing revitalisation. SN - 2398-4287 SP - 305 EP - 312 TI - The Role of Sense of Place in the Revitalisation of Heritage Street: George Town, Penang, Malaysia VL - 6 ER -