TY - JOUR AU - Huijie Zhao AB - The Double Seventh Festival, which has a long history, is now seen as a national intangible cultural heritage in China. Drawing on fieldwork, this essay discusses the continuity of this tradition and its adaption to cultural elements of Valentine s Day. It shows the essence of this festival as a ritual for girls to learn to become women and for married women to learn to maintain harmony in family life. M1 - 2 N2 - The Double Seventh Festival, which has a long history, is now seen as a national intangible cultural heritage in China. Drawing on fieldwork, this essay discusses the continuity of this tradition and its adaption to cultural elements of Valentine s Day. It shows the essence of this festival as a ritual for girls to learn to become women and for married women to learn to maintain harmony in family life. SP - 253 EP - 274 TI - The Contemporary Practice of the Double Seventh Festival in Northwest China VL - 81 SN - 0043-373X ER -