TY - JOUR KW - Case-studies KW - Digital preservation KW - Geographic Information KW - Geographic information system KW - Intangible cultural heritage KW - Intangible cultural heritages KW - New media technologies KW - Virtual reality KW - Xinjiang KW - Xinjiang uygur muqam art AU - Dazhi Sun AB - This paper explores the evolving relationship between new media technologies and the preservation of Intangible Cultural Heritage (ICH), focusing on how digital platforms reshape cultural communication patterns in the post-pandemic context. Through a case study of Xinjiang Uygur Muqam art, it examines the role of Geographic Information System (GIS) analysis and Virtual Reality (VR) technology in revitalizing traditional practices and engaging diverse age groups and cultural backgrounds. The research highlights the transformative potential of new media in ensuring the continued relevance and accessibility of ICH in the digital age, contributing to ongoing discussions on the role of technology in cultural preservation. By integrating GIS and VR technologies, this study provides insights into practical applications, outcomes, and cutting-edge methods for digitalization, analyzing the effectiveness of engaging younger generations and ensuring the enduring legacy of ICH. DO - 10.4018/IJWSR.371400 M1 - 1 N1 - Type: Article N2 - This paper explores the evolving relationship between new media technologies and the preservation of Intangible Cultural Heritage (ICH), focusing on how digital platforms reshape cultural communication patterns in the post-pandemic context. Through a case study of Xinjiang Uygur Muqam art, it examines the role of Geographic Information System (GIS) analysis and Virtual Reality (VR) technology in revitalizing traditional practices and engaging diverse age groups and cultural backgrounds. The research highlights the transformative potential of new media in ensuring the continued relevance and accessibility of ICH in the digital age, contributing to ongoing discussions on the role of technology in cultural preservation. By integrating GIS and VR technologies, this study provides insights into practical applications, outcomes, and cutting-edge methods for digitalization, analyzing the effectiveness of engaging younger generations and ensuring the enduring legacy of ICH. TI - The Application of New Media Technologies in Intangible Cultural Heritage Preservation: A Case Study of Xinjiang Uygur Muqam Art UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-105001477136&doi=10.4018%2fIJWSR.371400&partnerID=40&md5=be41b10a96d118b2234bbd0c2ecefda5 VL - 22 ER -