TY - CONF
KW - Intangible cultural heritages
KW - Design
KW - Creative products
KW - cultural identity
KW - Cultural industries
KW - Image processing
KW - Brand development
KW - Brand integration
KW - Computer graphic design
KW - Cultural attribute
KW - Innovative models
KW - Intangible heritage image
KW - Integration design
AU - P. Wang
AU - A. Wang
AB - Cultural and creative products of historical Intangible cultural heritage are a special type of cultural and creative products. Through innovation, cultural identity and self-confidence can be enhanced, and its unique historical and cultural attributes can be excavated, thus generating rare historical value. Brand is already a well-known concept. In modern business, it is not only used to distinguish products produced by different manufacturers, but also contains the image of an enterprise and the attributes of products. With the prevalence of brand development and marketing, graphic design is increasingly becoming integrated and interactive. Based on the importance of innovation based on computer graphic design for the development of Intangible cultural heritage brand, this paper puts forward an innovative model of Intangible cultural heritage brand image design from the perspective of how to 'inherit' and 'innovate'. Make it gradually grow into a cultural industry with good economic development momentum, so as to realize the 'productive' protection, innovation and development in the industrialized and commercialized society.
BT - 2nd IEEE Asia-Pacific Conference on Image Processing, Electronics and Computers, IPEC 2021
C3 - Proc. IEEE Asia-Pacific Conf. Image Process., Electron. Comput., IPEC
DA - 2021///
DB - Scopus
DO - 10.1109/IPEC51340.2021.9421076
LA - English
N2 - Cultural and creative products of historical Intangible cultural heritage are a special type of cultural and creative products. Through innovation, cultural identity and self-confidence can be enhanced, and its unique historical and cultural attributes can be excavated, thus generating rare historical value. Brand is already a well-known concept. In modern business, it is not only used to distinguish products produced by different manufacturers, but also contains the image of an enterprise and the attributes of products. With the prevalence of brand development and marketing, graphic design is increasingly becoming integrated and interactive. Based on the importance of innovation based on computer graphic design for the development of Intangible cultural heritage brand, this paper puts forward an innovative model of Intangible cultural heritage brand image design from the perspective of how to 'inherit' and 'innovate'. Make it gradually grow into a cultural industry with good economic development momentum, so as to realize the 'productive' protection, innovation and development in the industrialized and commercialized society.
PB - Institute of Electrical and Electronics Engineers Inc.
PY - 2021
SN - 9781728190181 (ISBN)
SP - 1088
EP - 1091
EP - 
T2 - 2nd IEEE Asia-Pacific Conference on Image Processing, Electronics and Computers, IPEC 2021
TI - Analysis of intangible heritage image design and brand integration design based on computer graphic design
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85106021420&doi=10.1109%2fIPEC51340.2021.9421076&partnerID=40&md5=2de4faa92087713eae28ab9d9b34d78e
Y2 - 2021/04/14/
ER -