TY - JOUR
AU - Shan Huang
AU - Shin， In-Sik
AB - In recent years, as an intangible cultural heritage of Hanwha, it has been receiving massive protection and support from Chinese government agencies, and as a result, visual design including Hanwha elements has been gradually gaining popularity among the public. This study collected and analyzed textual data through Chinese online social media and platforms, and the results of the study were as follows.First, a total of 131,978 keywords were extracted from a total of 6,571 social media writings collected over the past three years, of which 60 major keywords with more than 230 appearances were selected. Among the keywords that appeared more than 3,000 times, "Hanhwa" (15,929 times),"visual design" (13,396 times) appeared the most frequently, followed by 15 most influential keywords . Second, after analyzing the centrality of the text link between major keywords related to "Hanwha" visual design, the number of nodes in "Hanwha" (15,929 times), "visual design" (13,396 times) was overwhelmingly high. This is why we study responses to 'Hanwha' through social media. Third, the results of CONCOR analysis through the Ucinet program resulted in clustering (colonizing) the network of words with structural equivalence between the key keywords related to 'Hanwha' visual design, eventually forming four clusters (groups). Fourth, the four groups analyzed meaningful Internet connections for the objects, and the second, third, and fourth groups were all part of the words "Hanwha" and "visual design" that belonged to the first group. Compared with research methods such as interviews, questionnaires, and statistics, this method of analysis produces more effective and meaningful results.
AN - KJD:ART002701575
BT - Design Research
DA - 2021///
DO - 10.46248/kidrs.2021.1.318
IS - 1
N2 - In recent years, as an intangible cultural heritage of Hanwha, it has been receiving massive protection and support from Chinese government agencies, and as a result, visual design including Hanwha elements has been gradually gaining popularity among the public. This study collected and analyzed textual data through Chinese online social media and platforms, and the results of the study were as follows.First, a total of 131,978 keywords were extracted from a total of 6,571 social media writings collected over the past three years, of which 60 major keywords with more than 230 appearances were selected. Among the keywords that appeared more than 3,000 times, "Hanhwa" (15,929 times),"visual design" (13,396 times) appeared the most frequently, followed by 15 most influential keywords . Second, after analyzing the centrality of the text link between major keywords related to "Hanwha" visual design, the number of nodes in "Hanwha" (15,929 times), "visual design" (13,396 times) was overwhelmingly high. This is why we study responses to 'Hanwha' through social media. Third, the results of CONCOR analysis through the Ucinet program resulted in clustering (colonizing) the network of words with structural equivalence between the key keywords related to 'Hanwha' visual design, eventually forming four clusters (groups). Fourth, the four groups analyzed meaningful Internet connections for the objects, and the second, third, and fourth groups were all part of the words "Hanwha" and "visual design" that belonged to the first group. Compared with research methods such as interviews, questionnaires, and statistics, this method of analysis produces more effective and meaningful results.
PY - 2021
SN - 2508-2817
SP - 318
EP - 326
EP - 
T2 - Design Research
TI - Analysis of Big Data Text on Hanwha Visual Design
VL - 6
ER -