TY - JOUR KW - Australia KW - Awareness KW - Creativity KW - Georgetown [Queensland] KW - heritage tourism KW - Malaysia KW - Melaka KW - Person-place bonding KW - Place attachment KW - Queensland KW - sense of place KW - West Malaysia KW - World heritage site KW - World Heritage Sites (WHSs) KW - cultural heritage KW - heritage tourism KW - sense of place KW - Sustainability AU - Siow-Kian Tan AU - Siow-Hooi Tan AU - Yon-Sin Kok AU - Shay-Wei Choon AB - The pressure of tourism on heritage sites is threatening the cultural heritage of such places. Local community voices should be studied in order to understand what and how to preserve the intangible cultural heritage at WHSs as they are the main players of this intangible heritage. With reference to the concepts of place attachment, this study examines the elements of person-place bonding that may contribute to the sustainability of intangible cultural heritage, and how these elements help the sustainability of heritage tourism. In-depth interviews, observations were conducted in the WHSs of George Town and Melaka, Malaysia. A total of 32 documents were analysed. The Sense of Loss , Sense of Justice and Sense of Mission emerged as the three main themes of person-place bonding . This bonding motivates community participation in sustaining the intangible cultural heritage they value. Besides, awareness and creativity are two vital codes that link the ecosystem of WHSs. DO - 10.1016/j.tourman.2018.02.012 N1 - Publisher: Elsevier Ltd N2 - The pressure of tourism on heritage sites is threatening the cultural heritage of such places. Local community voices should be studied in order to understand what and how to preserve the intangible cultural heritage at WHSs as they are the main players of this intangible heritage. With reference to the concepts of place attachment, this study examines the elements of person-place bonding that may contribute to the sustainability of intangible cultural heritage, and how these elements help the sustainability of heritage tourism. In-depth interviews, observations were conducted in the WHSs of George Town and Melaka, Malaysia. A total of 32 documents were analysed. The Sense of Loss , Sense of Justice and Sense of Mission emerged as the three main themes of person-place bonding . This bonding motivates community participation in sustaining the intangible cultural heritage they value. Besides, awareness and creativity are two vital codes that link the ecosystem of WHSs. SP - 376 EP - 387 TI - Sense of place and sustainability of intangible cultural heritage - The case of George Town and Melaka UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85042403804&doi=10.1016%2fj.tourman.2018.02.012&partnerID=40&md5=30e00ca6c0b2f8820b1a4195ad32c236 VL - 67 SN - 02615177 (ISSN) ER -