TY - CPAPER KW - Beijing KW - Cell culture KW - Design Process KW - Information gathering KW - Intangible cultural heritages KW - Role-playing game KW - Serious games KW - Specific areas KW - State of the art KW - Culture KW - Serious games KW - spring festival AU - Jiao Wu AU - Jiaxiang Zhao AU - Dongyue Xue AU - Yuke Zhao AU - Xiaoshuang Jia AU - Ting Chen AB - This paper deals with the adoption of Serious Games in the specific area of safeguarding and transmitting Beijing Spring Festival Culture, an important type of Intangible Cultural Heritage in China. After an investigation of the current state of the art and information gathering, we designed the serious RPG (Role-playing game) "Peking Brimming with the Odor of Spring" to present Beijing spring festival culture to people in an entertaining way to support their practice and learning. We discuss the theoretical rationale for adopting serious games in this specific field, as well as the design process of the game. This project is conducted under the framework of Beijing Memory project. We believe this project shows an interesting potential of Serious Games in the ICH field. C2 - Proc. Digit. Herit. Int. Congr., Digital Heritage - Held jointly Int. Conf. Virtual Syst. Multimed., VSMM DO - 10.1109/DigitalHeritage.2018.8810062 N1 - Journal Abbreviation: Proc. Digit. Herit. Int. Congr., Digital Heritage - Held jointly Int. Conf. Virtual Syst. Multimed., VSMM N2 - This paper deals with the adoption of Serious Games in the specific area of safeguarding and transmitting Beijing Spring Festival Culture, an important type of Intangible Cultural Heritage in China. After an investigation of the current state of the art and information gathering, we designed the serious RPG (Role-playing game) "Peking Brimming with the Odor of Spring" to present Beijing spring festival culture to people in an entertaining way to support their practice and learning. We discuss the theoretical rationale for adopting serious games in this specific field, as well as the design process of the game. This project is conducted under the framework of Beijing Memory project. We believe this project shows an interesting potential of Serious Games in the ICH field. PB - Institute of Electrical and Electronics Engineers Inc. SN - 9781728102924 (ISBN) SP - 447 EP - 450 TI - Serious Game for Spring Festival Culture in Beijing UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85072388521&doi=10.1109%2fDigitalHeritage.2018.8810062&partnerID=40&md5=5678d895165472a008dfa97a9a5a9916 ER -