TY - JOUR
KW - Intangible cultural heritage
KW - Digital communication
KW - Analytic hierarchy process
KW - Evaluation model
KW - Index system
AU - Ke Xue
AU - Yifei Li
AU - Xiaoxiao Meng
AB - Intangible cultural heritage is confronted with the communication dilemma of a narrow audience and a lack of inheritor. With the development of digital technologies, the use of digital communication methods to reduce the communication gap has become a vital approach. Therefore, the process of changing the current conventional communication of intangible cultural heritage and improving the presentation of traditional treasures to the public, combined with digital communication technologies, has become the focus of the academic field. Based on the technology acceptance model and the attention-interest-desire-memory-action audience response model, this paper defines three layers of key factors that influence the digital communication effects of intangible cultural heritage and their respective weights. In-depth interviews with 50 experienced experts from six major areas related to this research are conducted with the assistance of the Delphi method. A theoretical evaluation model of the digital communication effects of intangible cultural heritage is constructed using the analytic hierarchy process. Through its findings, this research expects to provide academic references and operative guidelines for the practical application of digital communication technologies in cultural communication and to aid in the communication and safeguarding of intangible cultural heritage.
AN - WOS:000491173800013
BT - Journal of Cultural Heritage
DA - 2019/12//NOV undefined
DB - Scopus
DO - 10.1016/j.culher.2019.05.021
J2 - J. Cult. Heritage
LA - English
N2 - Intangible cultural heritage is confronted with the communication dilemma of a narrow audience and a lack of inheritor. With the development of digital technologies, the use of digital communication methods to reduce the communication gap has become a vital approach. Therefore, the process of changing the current conventional communication of intangible cultural heritage and improving the presentation of traditional treasures to the public, combined with digital communication technologies, has become the focus of the academic field. Based on the technology acceptance model and the attention-interest-desire-memory-action audience response model, this paper defines three layers of key factors that influence the digital communication effects of intangible cultural heritage and their respective weights. In-depth interviews with 50 experienced experts from six major areas related to this research are conducted with the assistance of the Delphi method. A theoretical evaluation model of the digital communication effects of intangible cultural heritage is constructed using the analytic hierarchy process. Through its findings, this research expects to provide academic references and operative guidelines for the practical application of digital communication technologies in cultural communication and to aid in the communication and safeguarding of intangible cultural heritage.
PY - 2019
SN - 12962074 (ISSN)
SP - 124
EP - 132
EP - 
T2 - Journal of Cultural Heritage
TI - An evaluation model to assess the communication effects of intangible cultural heritage
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85067661647&doi=10.1016%2fj.culher.2019.05.021&partnerID=40&md5=101c66faee75dbe25672a30d10c1d7a7
VL - 40
ER -