TY - JOUR KW - China KW - Chinese people KW - Culture KW - East Asian KW - East Asian People KW - Humans KW - Intellectual property KW - Printing KW - Three-Dimensional KW - article KW - cultural anthropology KW - drug development KW - human KW - Inheritance KW - open access publishing KW - patent KW - printing KW - questionnaire KW - three dimensional printing AU - Shao-Feng Wang AU - Chun-Ching Chen AB - Traditional safeguarding of intangible cultural heritage often prioritizes the preservation of craftsmanship, while allocating less attention to the innovation and activation of derivatives. This investigation extracts the identifiable intellectual property from Chinese woodblock New Year pictures, establishes a design framework to transition from two-dimensional to three-dimensional elements, and integrates generative design to examine the viability and adaptability of generative Design methods. Specifically, employing Chinese woodcut New Year pictures as a pivotal case, design constituents are elicited through interval questionnaires and on-site surveys. Subsequently, employing a comprehensive experiential approach and user journey mapping, a compendium of generative Design methods is distilled. Augmenting this, recommendations are formulated by considering generative design as a variable. Conclusively, through a dependent sample T-test, it is discerned that generative design effectively enhances both the quantity and caliber of design propositions. This inquiry dissects the plausibility of the generative Design approach for Chinese woodblock New Year pictures, extrapolating a blueprint for said derivatives and unearthing three-dimensional design concepts within the methodological framework. Ultimately, this endeavor facilitates the dynamic preservation and widespread propagation of intangible cultural heritage, concurrently bridging the chasm between planar and three-dimensional realms through innovative paradigms. © 2025 Wang, Chen. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. DO - 10.1371/journal.pone.0318807 M1 - 4 N1 - Type: Article N2 - Traditional safeguarding of intangible cultural heritage often prioritizes the preservation of craftsmanship, while allocating less attention to the innovation and activation of derivatives. This investigation extracts the identifiable intellectual property from Chinese woodblock New Year pictures, establishes a design framework to transition from two-dimensional to three-dimensional elements, and integrates generative design to examine the viability and adaptability of generative Design methods. Specifically, employing Chinese woodcut New Year pictures as a pivotal case, design constituents are elicited through interval questionnaires and on-site surveys. Subsequently, employing a comprehensive experiential approach and user journey mapping, a compendium of generative Design methods is distilled. Augmenting this, recommendations are formulated by considering generative design as a variable. Conclusively, through a dependent sample T-test, it is discerned that generative design effectively enhances both the quantity and caliber of design propositions. This inquiry dissects the plausibility of the generative Design approach for Chinese woodblock New Year pictures, extrapolating a blueprint for said derivatives and unearthing three-dimensional design concepts within the methodological framework. Ultimately, this endeavor facilitates the dynamic preservation and widespread propagation of intangible cultural heritage, concurrently bridging the chasm between planar and three-dimensional realms through innovative paradigms. © 2025 Wang, Chen. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. TI - Revitalizing Intangible cultural heritage via derivative design: A focus on chinese woodblock printing UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-105002725355&doi=10.1371%2fjournal.pone.0318807&partnerID=40&md5=6ba5b007daa78de29ff457cae1481548 VL - 20 ER -