TY - CPAPER AU - Xue Jiang AB - The paper has organically combined the internal resources and external environment of Harbin wheat straw craft painting culture with its brand development strategies, comprehensively analyzed the influencing factors and discussed the feasible development way of Harbin wheat straw painting culture brand. N2 - The paper has organically combined the internal resources and external environment of Harbin wheat straw craft painting culture with its brand development strategies, comprehensively analyzed the influencing factors and discussed the feasible development way of Harbin wheat straw painting culture brand. SN - 2352-5398 SP - 208 EP - 211 TI - Protection and Brand Construction of Wheat Straw Craft Painting as Intangible Cultural Heritage in Heilongjiang VL - 144 ER -