TY - JOUR
AU - Sun Zhi-Guo
AU - Ding Guang-Ping
AU - He Yue-Qiu
AU - Xie Yi
AU - Wang ShuTing
AB - City clusters in the middle reaches of the Yangtze River contain Wuhan city circle, Changzhutan city cluster, and the Poyang Lake eco-economic region, and they make efforts to promote new economic growth poles. This paper studied the Chinese time-honored brands in Triangle of Central China. It was suggested: (1) to collect the old brands, establish their perfect archives in the city clusters, and protect and succeed them; (2) to combine the protection of Chinese time-honored brand with safeguarding of intangible cultural heritage; (3) to inherit the traditional processing technology related to Chinese time-honored brand, and promote the productive protection of intangible cultural heritage; (4) to strengthen cultural industry development of Chinese time-honored brand, and prosper the cultural industry; (5) to strengthen Chinese time-honored brand protection of agricultural products processing enterprises, and accelerate agricultural brand construction; (6) to develop Chinese time-honored brand recognition in the impoverished areas, and exert its role in rural development and poverty alleviation.
M1 - 3
N2 - City clusters in the middle reaches of the Yangtze River contain Wuhan city circle, Changzhutan city cluster, and the Poyang Lake eco-economic region, and they make efforts to promote new economic growth poles. This paper studied the Chinese time-honored brands in Triangle of Central China. It was suggested: (1) to collect the old brands, establish their perfect archives in the city clusters, and protect and succeed them; (2) to combine the protection of Chinese time-honored brand with safeguarding of intangible cultural heritage; (3) to inherit the traditional processing technology related to Chinese time-honored brand, and promote the productive protection of intangible cultural heritage; (4) to strengthen cultural industry development of Chinese time-honored brand, and prosper the cultural industry; (5) to strengthen Chinese time-honored brand protection of agricultural products processing enterprises, and accelerate agricultural brand construction; (6) to develop Chinese time-honored brand recognition in the impoverished areas, and exert its role in rural development and poverty alleviation.
SP - 146
EP - 155
TI - Protection analysis of Chinese time-honored brands in city clusters in middle reaches of Yangtze river.
VL - 25
SN - 1001-8581
ER -