TY - CPAPER
AU - Lu Tan
AB - With the rise of local brands and the strengthening of the construction of intangible cultural heritage in recent years, the packaging design of cultural and creative products has become a major part of the design field. How to promote featured products according to regional culture and make creative design of product packaging with regional unique art culture is an important part of product promotion.
N2 - With the rise of local brands and the strengthening of the construction of intangible cultural heritage in recent years, the packaging design of cultural and creative products has become a major part of the design field. How to promote featured products according to regional culture and make creative design of product packaging with regional unique art culture is an important part of product promotion.
SN - 2352-5398
SP - 295
EP - 297
TI - Product Packaging Design Strategy Against the Background of Cultural and Creative Industry
VL - 368
ER -