TY - SER
KW - Accurate design
KW - Analytical technology
KW - Big data
KW - Creative products
KW - Cultural and creation
KW - Digital storage
KW - Dongguan
KW - Dongguan intangible cultural heritage
KW - Intangible cultural heritages
KW - Marketing
KW - Massive data
KW - Precision
KW - Precision design
KW - Product design
AU - D. Chen
AB - By studying on the status of intangible cultural and creative products in Dongguan, this paper explores the method of how to carry out accurate design of cultural and creative products of intangible cultural heritage in Dongguan with big data analytical technology. Based on the features of massive data, objectivity and accuracy of big data, this thesis conducts the deep analysis of the consumer demand to intangible cultural and creative products by taking big data technology; the uniqueness elements of intangible cultural heritage in Dongguan are excavated, those data information benefits the designers to optimate their designs when formulating marketing campaigns. By taking these measures, an outstanding brand of intangible cultural and creative products in Dongguan emerge, to empower the intangible cultural and creative products in conjunction with modern lifestyle, in return, to stimulate the modern transformation of intangible cultural heritage projects and drive economic development. The purpose is to provide remarkable reference for the design and research of cultural and creative products.
C1 - Lecture Notes on Data Engineering and Communications Technologies
DO - 10.1007/978-981-16-7466-2_52
N1 - Journal Abbreviation: Lecture. Notes. Data Eng. Commun. Tech. Pages: 473 Publication Title: Lecture. Notes. Data Eng. Commun. Tech.
N2 - By studying on the status of intangible cultural and creative products in Dongguan, this paper explores the method of how to carry out accurate design of cultural and creative products of intangible cultural heritage in Dongguan with big data analytical technology. Based on the features of massive data, objectivity and accuracy of big data, this thesis conducts the deep analysis of the consumer demand to intangible cultural and creative products by taking big data technology; the uniqueness elements of intangible cultural heritage in Dongguan are excavated, those data information benefits the designers to optimate their designs when formulating marketing campaigns. By taking these measures, an outstanding brand of intangible cultural and creative products in Dongguan emerge, to empower the intangible cultural and creative products in conjunction with modern lifestyle, in return, to stimulate the modern transformation of intangible cultural heritage projects and drive economic development. The purpose is to provide remarkable reference for the design and research of cultural and creative products.
PB - Springer Science and Business Media Deutschland GmbH
SN - 23674512 (ISSN)
TI - Precision Design of Dongguan Intangible Cultural and Creative Products Based on Big Data Analysis Technology
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121362081&doi=10.1007%2f978-981-16-7466-2_52&partnerID=40&md5=ddf65e695f70cabb45ae5adf9c33f639
VL - 102
ER -