TY - CPAPER
KW - Artistic elements
KW - Brand
KW - Computer applications
KW - Computer programming
KW - Intangible cultural heritages
KW - Localization
KW - She nationality ribbons
KW - Visual communication
AU - Miao Liu
AU - Rui Chen
AB - This paper is aimed to study the applications of artistic elements of intangible cultural heritage of Chinese minorities in brand-localization. The method is to find out the artistic elements of the intangible cultural heritage of Chinese minorities and its value in brand-localization. Then, focusing on brand-localization and based on a product designed for young man’s fashion by Echolac, a brand of luggage, countermeasures will be given. The conclusions are following: With the popularity of “national tide”, the artistic elements of intangible cultural heritage of minorities can provide a lot of inspiration for the localization and design of brands. The use of these elements is not only a strategy for brand-localization, but also innovation and dissemination of Chinese intangible cultural heritage.
C2 - ACM Int. Conf. Proc. Ser.
DO - 10.1145/3356422.3356461
N1 - Journal Abbreviation: ACM Int. Conf. Proc. Ser.
N2 - This paper is aimed to study the applications of artistic elements of intangible cultural heritage of Chinese minorities in brand-localization. The method is to find out the artistic elements of the intangible cultural heritage of Chinese minorities and its value in brand-localization. Then, focusing on brand-localization and based on a product designed for young man’s fashion by Echolac, a brand of luggage, countermeasures will be given. The conclusions are following: With the popularity of “national tide”, the artistic elements of intangible cultural heritage of minorities can provide a lot of inspiration for the localization and design of brands. The use of these elements is not only a strategy for brand-localization, but also innovation and dissemination of Chinese intangible cultural heritage.
PB - Association for Computing Machinery
SN - 9781450376266 (ISBN)
TI - On applications of art of Chinese minorities in brand-localization: Taking the design of a luggage enterprise as an example
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85076806689&doi=10.1145%2f3356422.3356461&partnerID=40&md5=e05e11706af4c492eafec62e74839ba8
ER -