TY - JOUR
KW - Cultural transmission
KW - feminism
KW - Hashtivism
KW - Intangible cultural heritages
KW - machine learning
KW - machine learning
KW - Machine-learning
KW - Scientific community
KW - Social Network Analysis
KW - Social aspects
KW - Social media
KW - Social movements
KW - Social network analysis
KW - Social networking (online)
KW - Transmissions
KW - Twitter
AU - Jordi Morales-i-Gras
AU - Julen Orbegozo-Terradillos
AU - Ainara Larrondo-Ureta
AU - Simon Pena-Fernandez
AB - Internet social media is a key space in which the memorial resources of social movements, including the stories and knowledge of previous generations, are organised, disseminated, and reinterpreted. This is especially important for movements such as feminism, which places great emphasis on the transmission of an intangible cultural legacy between its different generations or waves, which are conformed through these cultural transmissions. In this sense, several authors have highlighted the importance of social media and hashtivism in shaping the fourth wave of feminism that has been taking place in recent years (e.g., \#metoo). The aim of this article is to present to the scientific community a hybrid methodological proposal for the network and content analysis of audiences and their interactions on Twitter: we will do so by describing and evaluating the results of different research we have carried out in the field of feminist hashtivism. Structural analysis methods such as social network analysis have demonstrated their capacity to be applied to the analysis of social media interactions as a mixed methodology, that is, both quantitative and qualitative. This article shows the potential of a specific methodological process that combines inductive and inferential reasoning with hypothetico-deductive approaches. By applying the methodology developed in the case studies included in the article, it is shown that these two modes of reasoning work best when they are used together.
DO - 10.3390/bdcc5040069
M1 - 4
N1 - Publisher: MDPI
N2 - Internet social media is a key space in which the memorial resources of social movements, including the stories and knowledge of previous generations, are organised, disseminated, and reinterpreted. This is especially important for movements such as feminism, which places great emphasis on the transmission of an intangible cultural legacy between its different generations or waves, which are conformed through these cultural transmissions. In this sense, several authors have highlighted the importance of social media and hashtivism in shaping the fourth wave of feminism that has been taking place in recent years (e.g., \#metoo). The aim of this article is to present to the scientific community a hybrid methodological proposal for the network and content analysis of audiences and their interactions on Twitter: we will do so by describing and evaluating the results of different research we have carried out in the field of feminist hashtivism. Structural analysis methods such as social network analysis have demonstrated their capacity to be applied to the analysis of social media interactions as a mixed methodology, that is, both quantitative and qualitative. This article shows the potential of a specific methodological process that combines inductive and inferential reasoning with hypothetico-deductive approaches. By applying the methodology developed in the case studies included in the article, it is shown that these two modes of reasoning work best when they are used together.
TI - Networks and Stories. Analyzing the Transmission of the Feminist Intangible Cultural Heritage on Twitter
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120175123&doi=10.3390%2fbdcc5040069&partnerID=40&md5=80877165a8adb5410f0224d0bc64db5e
VL - 5
SN - 25042289 (ISSN)
ER -