TY - CPAPER
KW - Commerce
KW - Cultural tourism
KW - Historic preservation
KW - Human computer interaction
KW - intangible heritage
KW - Italy
KW - M-commerce
KW - Mobile commerce
KW - Mobile web
KW - Mobile web strategy
KW - Mobile-friendliness
KW - Opera
KW - Opera houses
KW - Societies and institutions
AU - Luisa Mich
AU - Roberto Peretta
AB - Italian Opera is renowned the world over. It has recently been proposed for nomination to the Representative List of the Intangible Cultural Heritage of Humanity and still, though confronted with sustainability issues, cooperates in typifying Italy as a cultural tourism destination. This paper focuses on Italian Opera Houses, comparing their mobile web strategies, in terms of the mobile friendliness of their websites and their m-commerce models, in the frame of a global and generational competition. Besides, availability of English content for an international audience is specifically considered. Results confirm some general trends in web communication and marketing – namely a predominance of responsiveness within technical solutions, and outsourcing among e-commerce policies – and highlight weak points. The study was based on a systematic process and free web tools, that can be used for other sorts of cultural heritage institutions, like theatres, museums, art collections, or historic sites.
C1 - 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19th International Conference on Human-Computer Interaction , HCI 2017
DO - 10.1007/978-3-319-58481-2_16
N1 - Journal Abbreviation: Lect. Notes Comput. Sci. Pages: 208 Publication Title: Lect. Notes Comput. Sci.
N2 - Italian Opera is renowned the world over. It has recently been proposed for nomination to the Representative List of the Intangible Cultural Heritage of Humanity and still, though confronted with sustainability issues, cooperates in typifying Italy as a cultural tourism destination. This paper focuses on Italian Opera Houses, comparing their mobile web strategies, in terms of the mobile friendliness of their websites and their m-commerce models, in the frame of a global and generational competition. Besides, availability of English content for an international audience is specifically considered. Results confirm some general trends in web communication and marketing – namely a predominance of responsiveness within technical solutions, and outsourcing among e-commerce policies – and highlight weak points. The study was based on a systematic process and free web tools, that can be used for other sorts of cultural heritage institutions, like theatres, museums, art collections, or historic sites.
PB - Springer Verlag
SN - 03029743 (ISSN); 9783319584805 (ISBN)
SP - 194
EP - 208
TI - Mobile Web Strategy for Cultural Heritage Tourism: A Study on Italian Opera Houses
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85025176310&doi=10.1007%2f978-3-319-58481-2_16&partnerID=40&md5=603d699a0e9ecac0ddb1929848d2a319
VL - 10293 LNCS
ER -