02011nam a2200217   4500000000100000008004100001260002000042653002000062653002000082653002100102653001300123653002300136653003600159100001500195700001800210700001600228245012600244856015200370520125100522020002001773                                       d  bSpringer Nature10aCoastal tourism10aCultural routes10aGeotagged photos10aheritage10aLa Guardia (Spain)10aRecreational ecosystem services1 aA. Azevedo1 aM.P.M. Duenas1 aG.B. Costas00aInnovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85125417846&doi=10.1007%2f978-3-030-80733-7_5&partnerID=40&md5=6428b38b17ea3cd14602b0a63bdcb7a93 aThis chapter aims to assess the most relevant coastal cultural ecosystem services (CES) hotspots, in the site selected as case study, La Guardia (Spain). This proposes an innovative research method using geotagged photos from the social media platform Flickr as a proxy tool for mapping CESs of a territory. The authors were able to extract 1294 photos taken between 2004 and 2019 within a radius of 10 km from the center of La Guardia. The content analysis of the titles’ words allowed the identification and classification of natural, man-made, and biotic landscape attributes and their esthetical and recreational CES. Valuating some examples of material and immaterial heritage the chapter suggested some (multi)thematic coastal tourism storyways: (1) Hiking/Landscape photography; (2) Nautical/maritime activities; (3) Cultural heritage route; (4) Industrial tourism route; (5) Gastronomy and wine; (6) Nature observation; (7) Spiritual/Dark tourism; and (8) Intangible cultural heritage route. Public decision-makers, destination marketing organizations, tourism operators, and business entrepreneurs may use this mapping methodology, linked to tourists’ journeys, to support their operational locations and their activities portfolio.  a25104993 (ISSN)