01161nas a2200145   4500000000100000008004100001100001400042700001600056700001500072245010500087300001200192490000600204520079100210020001401001                                       d1 aNur Rodzi1 aSaniah Zaki1 aSyed Subli00aInfluence of Social Behaviors toward Cultural Heritage Sustainability in World Heritage Site, Melaka  a217-2250 v13 aCultural heritage is constructed from the intrinsic relationship between three fundamentals: society; tangible cultural heritage (TCH); and intangible cultural heritage (ICH). To sustain, cultural heritage relies on the social behavior of society. Thus, reflecting fragility of heritage. Hence, this paper attempts to discourse the society s behavior towards ICH. Exploratory case study was employed by adapting five social behavior related-criterions required by UNESCO. The data was analysed using two techniques: (1) simple statistical; and (2) thematic. The results indicate that the status of ICH is threatened due to the weak viability level and minimal safeguarding effort by the  society . (C) 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd.  a2398-4287