01254nas a2200205   4500000000100000000000100001008004100002653004100043653001700084653001700101653001900118653001100137100002200148245006800170856015500238300001200393490000800405520061500413022002001028                                       d10aAFS Ethnographic Thesaurus: Heritage10aAuthenticity10aConservation10aInterpretation10atheory1 aValdimar Hafstein00aIntangible Heritage as a Festival; or, Folklorization Revisited  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85046810866&doi=10.5406%2fjamerfolk.131.520.0127&partnerID=40&md5=8cdf2950b96b58306e2e2273139b5bfd  a127-1490 v1313 aLooking at examples of cultural practices listed by UNESCO as intangible heritage, this article appropriates the term "folklorization" from authenticity discourses and argues that the current heritagization of social practices is an aspect of the infusion of folkloristic/ethnological knowledge, perspectives, and concepts into the public sphere as part of modernity s reflexivity. Aptly named "folklorization," this infusion marks the success of the field in what has always been its ultimate objective: To change the way people look at their own culture, the way they define it, and the way they practice it.  a00218715 (ISSN)