01306nas a2200193 4500000000100000000000100001008004100002653001200043653001500055653002200070653002600092100001600118245009100134856015400225300001000379490000700389520069600396022002001092 d10aHungary10acapitalism10acultural heritage10aheritage conservation1 aMary Taylor00aIntangible Heritage Protection and the Cultivation of a Universal Chain of Equivalency uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84962526986&doi=10.1080%2f13537113.2016.1130513&partnerID=40&md5=85c90cf243715239c4157f9c473dc4ff a27-490 v223 aThe safeguarding of heritage is touted as an important step in protecting cultural diversity. The emphasis heritage projects put on preservation, however, obscures the part they play in transformation. This article argues that heritagization can be viewed as a kind of Bildung that draws diverse practices tied to diverse worldviews and value systems into a space of equivalency and civil society, amenable to capitalist social relations. Drawing on research on a Hungarian folk revival movement, the article calls for comparative research on how heritagization depoliticizes the very effects of neoliberal capitalism that it addresses and offers solutions that may be tied to dispossession. a13537113 (ISSN)