01453nas a2200265   4500000000100000008004100001260003600042653001500078653002100093653003000114653003400144653002300178653002200201653002800223653002300251100001400274700001200288700001500300700000800315245012100323856016100444490000800605520055400613020002001167                                       d  bInstitute of Physics Publishing10aEcosystems10aEnergy resources10aInstitutional arrangement10aIntangible cultural heritages10aLiving environment10aRural environment10aSustainable development10aValue co creations1 aJuan Wang1 aFei Wen1 aDunli Fang1 aIOP00aIntangible Cultural Heritage Tourism and the Improvement of Rural Environment in China: Value Cocreation Perspective  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85064356167&doi=10.1088%2f1755-1315%2f237%2f5%2f052079&partnerID=40&md5=69b586d2230b3aa81a00699c20f603760 v2373 aThe mechanism of Intangible Cultural Heritage Tourism improve the Rural Environment in China is studied in this paper. The study found that, the establishment of the value co-creating ecosystem can beautify the ecological living environment in the nature aspects and promote the cultural rejuvenation in the humanistic environment. The value cocreation ecosystem of Intangible Cultural Heritage Tourism is realized by developing the value of the actors, integrating various resources, and carrying out service exchange and institutional arrangement.  a17551307 (ISSN)