01753nas a2200241   4500000000100000000000100001008004100002653002500043653001300068653002100081653002400102653001000126653002000136653001100156100001500167700001500182245013100197856014900328300001200477490000600489520099600495022002001491                                       d10aCreative placemaking10aCultural10aHero’s journey10aintangible heritage10aRural10aTourism futures10aYen Tu1 aSandra Goh1 aIan Yeoman00aInspiration Africa!: Using tangible and intangible heritage to promote social inclusion amongst young people with disabilities  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85083974409&doi=10.1108%2fJTF-12-2019-0147&partnerID=40&md5=c1f53f8de74ad2d87122774c3753b444  a358-3720 v73 aPurpose: This paper aims to look at the future development of new tourism attractions through the visionary project of a leading Vietnamese developer in a remote area of Northern Vietnam in the Quang Ninh province. Design/methodology/approach: Drawing from the theoretical perspective of place-making and the hero’s journey, this paper draws insights from a case study, an interview with two key informants in the private sector and literature review, to generate the drivers that will shape the future of tourism development in Yen Tu. Findings: This paper identifies the visionary hero (leader), intangible heritage and creative place-making as the key drivers that will reconstruct and repackage the past for developing tourism destinations. Originality/value: This paper extends the existing knowledge in the literature about the natural heritage and sacred mountains of Yen Tu, and included creative place-making to gain insights into the future of tourism development in rural areas.  a20555911 (ISSN)