01839nas a2200193   4500000000100000000000100001008004100002100002400043700002300067700002000090700001800110700001600128700001900144245007000163300001200233490000700245520137900252022001401631                                       d1 aZaineta Khachmafova1 aIrina Karabulatova1 aRaisa Unarokova1 aZarema Tseeva1 aLudan Zhang1 aRuslana Loseva00aGender semiology in folklore traditions: Russia, China and Adygea  a260-2690 v123 aThe article presents an analytical analysis of the linguosemiotic features of the female portrait in the folklore fund of the linguocultures of Russia, the North Caucasus and China in the aspect of the intergender dichotomy "male-female" as the implementation of the policy of "soft power" of the ethnos to preserve its vitality. Hypothesis: The dichotomy of masculinity and femininity in traditional culture is presented as the result of the interaction of ethno-cultural strategies of the ancestral cult, in which the role of a woman is defined as the keeper of the knowledge of the people with the competencies of a housewife who needs help and care from a man. The relevance of the study is due to the growing research interest in the vitality of traditional cultures, which continue to influence the lives of modern women. Chinese, Adyghe and Russian folklore for the first time becomes the object of comparative analysis of the linguosemiotic characteristics of the image of femininity in the form of "feminine" folkloratives identified for the first time. The methodology uses a linguosemiotic approach and the theory of complex metagraphs in modeling the speech-behavioral gender matrix of women through the prism of folklore. The results show that folklore is a reproducible mechanism of "soft power" of gender regulation in the ethno-cultural practice of folk art.  a2322-6307